If you’re like most bloggers, Pinterest leads the way in driving readers to your site. Pinterest is a powerful tool. When used the right way, it can take your page views from the hundreds to the thousands.
Although pinning strategy is vitally important to success, it all comes down to the pin. The pin is your foundation. It will draw people in or push them away.
Put simply: people need to see it, like it and be enticed enough to click on it.
Creating the perfect pin takes time. Do your research on Pinterest and see what images appeal to you personally. What type of pins are you most likely to click on? Are there images or colors that stand out? Apply these principles to your own pins, making sure to take your time in creating something that will draw viewers in .
How to Create the Perfect Pin
There are billions of pins on Pinterest. Your pin needs to stand out among the crowd. Pinners want simple pins that get straight to the point. Avoid complicated words and overly stylistic fonts. Simple backgrounds are the best. Words tend to pop and the pins don’t come off as visually perplexing.
2. Bright Colors
Use bright, warm tones when choosing your font color. Pins with red and orange lettering get pinned twice as often as those with green or blue. The eye is drawn towards bright colors and tends to graze over cooler ones. Remember to avoid using copyrighted photos!
3. No human faces
Depending on your niche, this can be tricky to accomplish. Whenever possible, choose images of objects over people. Pins without human faces are repined about 20% more often.
4. Dont give it all away
Your goal is to get clicks…not just saves. While we all love a good infographic every now and again, these pins typically don’t result in a click through to your blog. Leave the readers wanting more. Pose enticing titles that catch the eye and make you want to click. Mention any freebies or giveaways you might be offering. Promote your extra content…think free downloads or tutorials.
5. Vertical beats horizontal
If you take a second to look at your Pinterest home page, you’ll notice that most pins are vertical. A vertical pin will be displayed larger than a horizontal pin, making it more noticeable to pinners. Pins with a vertical orientation tend to get pinned 10 times more often.
6. Brand your pins
Branding is a key component to growing your blog. Solidifying your brand helps your blog appear more professional. Readers feel more secure about your content. Apply your brand to your pins by creating a uniform style. This doesn’t mean that all your pins have to be identical. But, when readers visit your Pinterest home page, it should appear clean and cohesive.
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7. Use popular keywords
Pinterest is essentially a search engine. Each of your pins should have a few keywords that describe the post behind it. Search Pinterest for bloggers with a similar niche. What keywords do they use? Try letting Pinterest guide you in developing popular keywords. Simply type a topic into the search bar and see their listed suggestions for narrowing down your search. Instead of posting a pin description that just says “affiliate marketing,” try something like “affiliate marketing on Pinterest for beginners.” More keywords means your pin will appear in more searches!
My last piece of advice has nothing to do with creating the perfect pin, but is just as important in the long run. Be sure to switch your personal Pinterest account to a business account. Pinterest will then provide you with an analysis of your pins. You can see what pins are most popular, which pins get the most clicks, what boards tend to perform the best…all these tools are critical in helping your pins go viral. Instead of wasting time sharing pins that aren’t getting good feedback, you can channel your efforts into sharing your best pins on your best boards!
So what is the next step?
Take your ideas to PicMonkey and begin creating your beautiful pins. PicMonkey is amazing. It has fully customizable templates for creating visually stunning pins that are sure to catch the eye. Choose anything from single-photo pins to fully laid out collages. Simply click the photo below to create an account. If you’re looking to create very basic pins, the free features should suffice. I like thePicMonkey Royale option because you have access to different fonts and settings to help make your pins stand out. Like we talked about before, stick with unified colors and fonts when it comes to style. And, don’t forget to brand your pins! Whether that means adding your website or throwing on your logo, lay claim to your hard work.
When I began pinning content for my blog, I struggled to get results with Pinterest. My pins were bland and uninviting. I also didn’t really understand there was a strategy to pinning – I was getting so frustrated with the time I was spending on sharing my content without getting results. If you have a great Pinterest strategy, by all means keep plugging forward. For those of you who need some guidance (like I definitely did!) I recommend an eCourse called Pinterest Ninja. I absolutely SWEAR BY this course – it is one of the most powerful resources I’ve come across as a blogger. Click the photo below to read more about why I highly recommend this course for my fellow bloggers.